About Adverto · growth consultancy since 2016
Growth marketing, run from the accounts up.
Adverto is a growth consultancy for companies that need senior growth leadership and hands-on execution without a full-time hire. Founded in 2016. Clients across EMEA and the U.S., from first traction to enterprise scale.
Adverto started in 2016 as the place founder Liran Fadida took on growth work outside his full-time roles: founders asking for a second opinion on their ad accounts, marketing leaders asking for a channel their agency had let drift to be fixed. In 2025 it became the whole business.
The model hasn’t changed. The person who sets your strategy is the person in your ad accounts, analytics and funnel every week. That’s the judgement of someone who has managed budgets up to £400K a month, built five marketing teams and taken companies from zero to $10M and from $10M to $100M in ARR, plus the hands to go and do it.
Two things Adverto won’t do. We won’t hand your account to someone junior, because the senior operator you spoke to is the one doing the work. And we won’t report on impressions when what you asked for was revenue.
Where the numbers come from
- 2016 to now
Founder and Marketing Director · Adverto
- Liran Fadida founded Adverto to provide fractional growth leadership and hands-on execution for startups and enterprise brands across EMEA and the U.S.
- 200+ companies advised. ROI improvements of 35 to 50 percent across engagements.
- 2025
Growth Marketing Advisor, fractional · SimplyAsk AI
- B2B growth strategy across the U.S. and Canada for an AI automation startup.
- Restructured paid campaigns and channel mix; advised the founders on performance priorities.
- 2024 to 2025
Head of Digital Marketing, fractional · WebPros
- Led a cross-functional team of 7+ across EMEA and the U.S. for a group powering 85M+ websites across 10 brands.
- Marketing-driven revenue up 40%+. Inefficient spend down 25%.
- 2022
Head of User Acquisition · Antidote Health
- Telehealth startup, $57M raised. Multichannel acquisition across Meta, Google and TikTok.
- Monthly ROI up 25 to 30 percent. Paid signups up 3 to 5x. CAC down 40%.
- 2015 to 2016
Paid Search Team Leader · Adscale
- Performance across 500+ Google Ads accounts for agencies and SMBs. Led a team of 3+ SEM managers.
- 2013 to 2015
Paid Search Senior Manager · Ladbrokes
- Co-led the PPC team. Built testing and optimization frameworks the whole team adopted.
- 2012 to 2013
Paid Search Manager · William Hill
- £400K+ monthly paid acquisition budget across UK e-gaming on Google Ads and Bing Ads. Revenue up 35%.
- 2008 to 2011
SEO Specialist to Paid Search Team Leader · IPP
- Award-winning B2B and B2C agency. Led a team of 5+ and scaled 1,000+ client businesses.
Sectors
- SaaS and web hosting
- Healthtech and telehealth
- AI startups
- Adtech
- iGaming
- Agencies
- Local healthcare
Tools we work in daily
- Apple Ads
- AppsFlyer
- Braze
- Claude Code
- Codex
- ElevenLabs
- GA4
- Google Ads
- Google Tag Manager
- HubSpot
- LinkedIn Ads
- Looker Studio
- Meta Ads
- Mixpanel
- n8n
- Optimizely
- Reddit Ads
- Salesforce
- Taboola
- TikTok Ads
- Unbounce
- VWO
- Zapier
Training that shows up in the work
Marketing Analytics, Wharton, University of Pennsylvania (2022)
Attribution, incrementality and the statistics behind a test that's statistically significant. It's why our dashboards hold up in a board meeting.
Growth marketing, CXL (2022 to now)
Ongoing coursework in experimentation, CRO and demand generation.
Applied AI for marketing, self-directed (2023 to now)
Building the n8n and Claude Code workflows we now ship to clients. This site was built with them.
Want the long version?
Thirty minutes on a call beats a page of history. Bring the problem you're trying to solve.