Ad Creative and Testing
Ad creative and testing from Adverto keeps your paid accounts supplied with new concepts and tells you which ones earn their spend. We write the angles and briefs, produce iterations with AI-assisted video and static, and run a testing cadence on Meta, TikTok, Google and LinkedIn, judged on CAC rather than click-through rate. Original shoots and illustration come from partners we've worked with, scoped separately.
Who it's for
- Paid social accounts where the same few ads have run for months
- Teams with a designer but no creative strategy or testing plan
- Founders who can see which ads get clicks but not which ones bring customers
What's included
- Creative strategy: angles and offers drawn from your customers' own words
- Briefs and scripts for every concept, written for the platform it runs on
- AI-assisted production: video and static iterations, turned around in days
- A testing framework: what to test and what counts as a winner
- A monthly read of what's working, with the next round of concepts
How it runs
Find the angles
Reviews, sales calls, search terms and the ads your competitors keep running. A shortlist of angles worth testing.
Make and test
Concepts produced in batches and launched on a fixed cadence, each judged on CAC over a set window.
Scale the winners
Winners get variations and budget, and losers are retired. On retainer, or handed to your team as a playbook.
The creative is the targeting now
On Meta and TikTok the algorithm finds the audience, and the ad decides who stops scrolling. That makes creative the biggest lever in a paid social account, and the one most teams give the least time.
Speed without the cheap look
AI tools turn a new variation around in hours. We use them for volume, and keep the ideas and the final cut with people.
Judged on CAC
An ad that stops the scroll and brings the wrong customers is a loss. Every concept is read against cost per acquisition and, where the data allows, payback.
Ad Creative and Testing: the usual questions
Do you make the ads yourselves?
Scripts and the AI-assisted iterations, yes. For original filming or animation we brief partners we've worked with and stay accountable for how the ads perform.
How many concepts a month?
It depends on spend: enough that every ad set has something new to test each cycle, and no more than the budget can read.
Does AI-made creative look cheap?
It can. We use AI for speed on iterations and variations, and keep the core concepts and the final edit with people.
Running the same ads for months?
Give us read access before the call. We'll bring the three creative angles we'd test first.