Growth Audit and Roadmap
The Adverto growth audit is two weeks inside your ad accounts, analytics, site and funnel, followed by a written 90-day roadmap with priorities, targets and what to stop doing. Fixed price, fixed timeline, and the plan is yours to keep, with or without us afterwards. It's how most engagements start, because it replaces a proposal with evidence.
Who it's for
- Founders who suspect marketing spend is leaking but can't see where
- Marketing leaders who've inherited accounts, agencies and dashboards they don't trust
- Anyone about to hire a Head of Growth, an agency, or us, and wanting a plan first
What's included
- Paid accounts: structure, tracking accuracy, wasted spend, missed audiences, creative fatigue
- Analytics: whether GA4 and your CRM agree, and whether either is telling you the truth about CAC
- Organic and AI search: technical health, content gaps, where you're cited versus competitors
- Funnel and site: where visitors drop, what the landing pages are doing to your CAC
- Channel mix and budget: where the next dollar should go, with the reasoning
- A 90-day roadmap: priorities in order, targets, owners, and what we'll stop doing
How it runs
Access and questions
Read access to accounts and analytics, plus an hour with whoever owns the number. Day one.
Two weeks of digging
We go through everything and check the findings against your revenue data, not platform dashboards.
Roadmap and readout
A written plan and a 90-minute walkthrough. You leave with a document your team can execute, with or without us.
Why start with an audit
Because every plan we could write on a sales call would be a guess. Two weeks in your accounts replaces the guess with evidence, and it means the first thing Adverto does for you isn’t a pitch.
What you get back
A document, not a deck. What’s working and should get more money. What’s wasting money and should stop. What’s missing and in what order to build it. Targets for 90 days that we can both be held to. And a readout where you can argue with any of it.
What happens next is up to you
Execute it in-house. Hand it to your agency with a way to hold them to it. Or continue with us. About half of audits turn into a fractional or project engagement; the other half run the plan themselves, which is fine. The audit was the product.
Growth Audit and Roadmap: the usual questions
How is this different from a free audit an agency offers?
A free audit is a sales document. This one is paid, so it's allowed to tell you not to spend money, to fire your agency, or that the problem isn't marketing. And you own it.
What do you need from us?
Read access to ad accounts, analytics and CRM reporting, a revenue export, and one hour of the decision-maker's time. That's it.
What comes after?
Your choice. Execute the roadmap in-house, hand it to your agency, or continue with Adverto on a project or fractional basis. The audit fee comes off the first month if we continue.
How much does it cost?
A fixed price agreed on the call, based on how many channels and markets are in scope. You'll know before you commit.
Want the full picture before you spend another quarter?
Thirty minutes to scope it. Two weeks to do it. A plan you keep either way.