SEO and AI Search
SEO and AI search (AEO and GEO) is one program at Adverto: the technical foundation, content and authority that rank in Google are the same things that get you cited by ChatGPT, Perplexity, Gemini and Google's AI Overviews. We audit both, fix what blocks either, and report on share of citations alongside rankings and pipeline. Available as a fixed-scope program or an ongoing retainer.
Who it's for
- Companies whose organic traffic is flat while competitors keep showing up in AI answers
- Marketing leaders who've been sold an SEO retainer that reports on keywords and can't explain revenue
- Founders launching a new site who want the foundations right before spending on content
What's included
- Technical audit: crawlability, indexation, Core Web Vitals, structured data, AI crawler access, llms.txt
- AI search audit: where you're cited today across ChatGPT, Perplexity, Gemini and AI Overviews, and where competitors are
- Content plan built on what buyers ask, written to be quoted, with schema that makes it citable
- Authority: digital PR, listings and the entity signals AI engines use to decide who to trust
- Local SEO and Google Business Profile for location-led businesses
- A dashboard with rankings, share of citations, organic pipeline and revenue
How it runs
Audit both surfaces
Two weeks across technical SEO, content and AI search visibility. You get a written read on what's blocking you and a prioritized fix list.
Fix the foundation
Technical fixes, structured data, site architecture and the pages that answer the questions buyers ask.
Build and measure
Monthly content and authority sprints, with share of citations tracked next to rankings so you can see AI visibility move.
Search has two front doors now
Buyers still type into Google. They also ask ChatGPT and Perplexity, and they read the AI Overview before the first blue link. If your site isn’t built to be crawled, understood and quoted by those engines, you’re invisible on the surface that’s growing fastest.
The good news
Most of what gets you cited is what gets you ranked: a fast, crawlable site with clear structure, pages that answer specific questions directly, structured data that tells machines what each page is, and enough authority that engines trust you. We audit and fix both surfaces as one program, and we measure them separately so you can see each move.
This site is the example
Every page here has the structured data, the answer-first paragraphs, the AI crawler access and the llms.txt file we’d build for you. Check the source.
SEO and AI Search: the usual questions
What's the difference between SEO, AEO and GEO?
SEO is ranking in search results. AEO (answer engine optimization) is being the answer in featured snippets and AI answers. GEO (generative engine optimization) is being cited by ChatGPT, Perplexity and similar. The foundations overlap almost entirely; the measurement doesn't, so we track them separately.
How do you measure AI search visibility?
Share of citations: for a fixed set of buyer questions, how often you're cited versus competitors across each engine, tracked monthly. It sits next to rankings and organic pipeline on the same dashboard.
How long until results?
Technical fixes show within weeks. Content and authority take three to six months to compound. We show you the leading indicators from month one so you're not waiting blind.
Do you write the content?
We plan it, brief it and edit it. Drafting is done with AI workflows and specialist writers where the topic needs one, and nothing goes live without a person who knows the subject.
Want to know where you show up in AI answers today?
Send us your site and three competitors before the call. We'll bring the citation comparison.